Migration to a customer-centric and software centric network
New Delhi, India – 21 July 2015: Mahindra Comviva, the global leader in providing mobility solutions in association with Ovum Consulting, today released a research study on the role of software intelligence in network transformation. The study encapsulates the uptake of faster and increased innovative services with shift from hardware-centric to software-centric networks.
Increasing price pressures and the insatiable demand for bandwidth sees Communication Service Providers (CSPs) pushing for newer monetization strategies. In doing so, they realize that most of these strategies are underpinned by their ability to innovate existing offerings, across both retail and enterprise markets. More importantly, CSPs are gearing themselves to respond to market demand in real-time and in a more contextual and targeted manner, to open up new revenue streams and enhance existing ones.
Towards this end, CSPs are embarking on the shift towards a software-centric network which enables them to introduce newer functionalities into the network, rapidly innovate their services and accelerate time-to-market for their offerings. With the advent of software-centric networking models, CSPs will be able to offer services that are differentiated by the flexibility of the network. The key to the value delivered by this network transformation is the integration of software intelligence with SDN/NFV technology.
This study finds that with implementation of SDN and NFV technologies CSPs will accrue agility to enable flexibility, scalability, automation, and on-demand service. With this capability, service innovation is put back into the hands of the telcos. “Telecom operators need to look at deploying Software Defined Intelligent networks to provide agile service delivery through integration of policy, analytics (intelligence), and service orchestration. It is a strategic imperative to marry intelligent solutions with software-defined network models to support interoperability through standards compliance, open interfaces, and the use of open source software. Mahindra Comviva’s intelligent solution enables operators with the flexibility to launch new revenue-generating services and save costs, both CAPEX and OPEX.”
Mahindra Comviva has coined the term Software-Defined Intelligent Networks (SDIN) to describe its vision of an intelligent, virtualized network. SDIN enables operators to simultaneously optimize both network utilization and customer experience, apart from offering insights and flexibility to create revenue generating services.
The link to download the whitepaper is on the White Paper tab of the 4G Africa forum
